Benchmark Insights Dashboard

This dashboard shows you how your site compares to other Yottaa sites in metrics like conversion rate, bounce rate, and session depth. Use the drop-down at the top of the page to see data for different communities.

To refresh the dashboard, download the dashboard data, or schedule delivery of a dashboard report, click at the top right of the dashboard and click an option.

Option

Description

Clear cache and refresh

Clears your browser cache and refreshes dashboard data.

Download

Downloads data as PDF or CSV file.

For PDF downloads, the following additional options are available.

Paper Size

Fit Page to Dashboard is the default; it sizes the PDF to the default width for dashboards (1260 px). Other options size the PDF to match standard paper sizes and fit all or part of the dashboard. Some PDF outputs might differ from the dashboard layout when viewed in Yottaa.

If you select something other than Fit Page to Dashboard, an Orientation option appears. You can choose portrait or landscape.
Expand tables to show all rows PDF includes all the rows available in the table, not just the rows visible in the dashboard. If you do not select this, only the rows visible in the dashboard without scrolling appear in the PDF.
Arrange dashboard tiles in a single column PDF displays dashboard tiles in a single vertical column. If you do not select this, the dashboard tiles appear as they are arranged in the dashboard.
Open in Browser This option does not work in all browsers and is not currently recommended.

Schedule delivery

Settings

Enter information as described below.

  • Schedule Name: Unique name for the schedule you are creating.

  • Recurrence: Select when the data is sent.

    If you select Send now, a one-time delivery of the dashboard is sent after you fill in the required fields and click the Send now button at the bottom of the window.

  • Destination: Select the destination type and enter details as required.

    • Email: Enter email addresses separated by commas in the Email addresses text box.

    • Webhook: Enter the URL where Yottaa should send an HTTPS request for this delivery in the Webhook URL text box. You can obtain this URL from the web service you are using for your webhook.

    • Amazon S3: Enter information as described below.

      • Bucket: Name of your Amazon S3 bucket. Required.

      • Optional Path: Folder, if any, that you want to save your data to.

      • Access Key: Access Key ID to your S3 bucket, provided by Amazon. Required.

      • Secret Key: Secret Access Key to your S3 bucket, provided by Amazon. Required.

      • Region: Amazon services region where your S3 bucket is hosted.

    • SFTP: Enter information as described below.

      • Address: URL or IP address of the SFTP server to which you want to send your data. Required. Example

        You must have write access to the folder where you want to create the file.

      • Username and Password: Login credentials for the SFTP server. Required.

      • Preferred key exchange algorithm: Optional. Choose the preferred SSH key exchange algorithm for establishing the connection. Details

      • SFTP support is limited to username and password credentials. SSH private key credentials are not supported.

  • Format: File format for the data being sent.

Filters If you are delivering a dashboard that has filters, you can modify the filter conditions to further filter the results delivered.
Advanced Options
Custom Message Only available if you selected Email for Destination on the Settings tab.
Include links

Includes a link to the dashboard in email data deliveries.

Only available if you selected Email for Destination on the Settings tab.
Expand tables to show all rows Output includes all the rows available in the table, not just the rows visible in the dashboard. Otherwise, only rows visible in the dashboard without scrolling appear in the output.
Arrange dashboard tiles in a single column Output displays dashboard tiles in a single vertical column. Otherwise, the dashboard tiles appear as arranged in the dashboard.
Paper size

Fit Page to Dashboard is the default; it sizes the output to the default width for dashboards (1260 px). Other options size the output to match standard paper sizes and fit all or part of the dashboard. Some outputs might differ from the what you see in Yottaa .

If you select something other Fit Page to Dashboard, an Orientation option appears. You can choose portrait or landscape.
Delivery timezone Select a different time zone if desired. The time zone you select does not affect the data in your dashboard, just the timing of the delivery.

Example for SFTP Address:

sftp://192.168.0.10/Marketing/In/

This example URL ends with the / character, indicating that the file will be saved in a folder named In. If you leave out the trailing /, the file will be saved in the Marketing folder, and "In" will be prepended to the filename.

Details for Preferred key exchange algorithm: If the connection is not established within five minutes, choose a different algorithm. Some algorithms take a long time to generate an SSH key. This option lets you use an algorithm that might take less time. Choosing one of the algorithms makes it the preferred algorithm for establishing the SSH connection. If the algorithm is not supported by the server, all the other algorithms are used in subsequent attempts. When this field is set to Default, the original order of algorithms in the connection library is used.

To view the Alerts icon at the top right corner of a tile on the dashboard, hover your cursor on the tile. To create a new alert, enter information in the dialog as described below.

The alerts you create here are not anomaly alerts. For more information about anomaly alerts, see Security Anomaly Alerts.

Alert Title

Unique name for the alert you are creating. To enter a title, click on the editable text field at the top of the dialog, enter text, and then press Enter.

Condition

Condition that triggers an alert notification.

  • In the first drop-down, select a field or table calculation that appears in the dashboard tile's visualization.

  • In the second drop-down, select the relationship to use (for example, "Is greater than" or "Is less than").

  • In the third drop-down, enter a numerical value.

Where to send it

The destination for the alert.

  • In the drop-down for the destination type, select Email (this is currently the only available value).

  • In the text box, enter email addresses for recipients, separated by commas. Each recipient receives an email with information about the alert and an option to unfollow it. If they choose to unfollow the alert, their email address will be removed from the recipient list.

Frequency

You can set the frequency at which Yottaachecks your data for changes (and sends an alert notification if the alert conditions are met). The default frequency is Daily at 05:00.

These are the available frequency options:

  • Monthly on a specified Day of the month (the default is the 1st of the month) at a specified Time (the default is 05:00).

  • Weekly on a specified Day of the week (the default is Sun for Sunday) at a specified Time (the default is 05:00).

  • Daily at a specified Time (the default is 05:00).

  • Hourly at a specified interval (the default is to check the data every hour) with specified Start and End times (the default is 05:00 and 17:00).

  • Minutes at a specified interval (the default is to check the data every 15 minutes) with specified Start and End times (the default is 05:00 and 17:00).

Start and End times are inclusive. For example, if you choose to check every 12 hours with a Start time of 05:00 and an End time of 17:00, Yottaa checks the data at 05:00 and 17:00.

To view the icon for the Tile Actions menu at the top right corner of a tile on the dashboard, hover your cursor on the tile. The options available vary depending on the data and format of the tile. All of the possible options are described below.

Option

Description

Download data

Downloads data in a variety of file formats. You can either download the file (recommended) or view it in your browser. Advanced data options are also available for all formats except PNG.

Autosize all columns

Sizes the width of each column to fit its column heading name or its longest data value, whichever is wider. Available only for tiles that display data in table format.

Reset all column widths

Resizes each column to its default width. Available only for tiles that display data in table format.

View

Expanded

Opens an overlay on top of the dashboard with an expanded view of the tile. Clicking the X icon at the top right closes the expanded view.

Full Screen

Opens a full-screen view of the tile's visualization. Clicking the X icon at the top right closes the full-screen view.

Clear cache and refresh

Clears your browser cache and refreshes dashboard data.

Key Insights at Top of Dashboard

Example

Option

Description

Sessions

Shows the total number of sessionsClosed The period of time when a customer is active on your site. A session times out after 30 minutes of inactivity. for the selected community and for your site.

Conversion Rate

Shows the rate at which sessions ended in a conversion for the selected community and for your site. Conversion data is not available for every site. To set up conversion insights for your site, contact Yottaa Customer Success.

Bounce Rate

Shows the rate at which sessions ended after only one page view for the selected community and for your site.

Session Depth

Shows the average number of pages viewed per session for the selected community and for your site.

Page Load Time

Shows the average onload timeClosed the time it takes for the initial HTML document to load with all stylesheets, images, and subframes. At this point, the page is usually interactive to users. "Onload time" is equal to the high-resolution timestamp returned by the PerformanceNavigationTiming.loadEventEnd property. for the selected community and for your site.

Site Speed Impact

For the graphs in this session, click the graph legend to display the desired data set.

Example

Option

Description

Site Speed Impact on Conversion Rate

In this graph, each bar represents the conversion rateClosed The rate at which sessions end with shoppers completing a purchase. for sessions that fall within a range of average page load times for both your site and the selected community. Each bar represents an equal number of sessions. Move the mouse over the bars to see further details.

Site Speed Impact on Bounce Rate

In this graph, each bar represents the bounce rateClosed The rate at which sessions end after only one page view. for sessions that fall within a range of average page load times for both your site and the selected community. Each bar represents an equal number of sessions. Move the mouse over the bars to see further details.

Site Speed Impact on Session Depth

In this graph, each bar represents the session depth for sessions that fall within a range of average page load times for both your site and the selected community. Each bar represents an equal number of sessions. Move the mouse over the bars to see further details.

Page Load Time by Outcome

Shows the average page load time for each session outcome for the selected community. The outcomes include: 

Converted The shopper made a purchase.
Bounced The shopper left your site after only one page view.

Sessions and Conversion Rate by Page Load Time

Shows the percent of sessions that fell within each page load time range and the associated conversion rate. Each bar represents the percent of sessions for a page load time range. The conversion rate is represented by a line.

Optimization Impact on Community Sites

Example

Option

Description

Page Load Time Comparison

Shows the average optimized and unoptimized page load time for the selected community.

Device Comparison

Shows the average optimized and unoptimized page load time on each device type for the selected community.

Browser Comparison

Shows the average optimized and unoptimized page load time on each browser for the selected community.

Connection Type Comparison

Shows the average page load time for each connection speed for the selected community.

Community and Your Site Comparisons

Example

Option

Description

Sessions by Device (Community)

Shows the percent of sessions that occurred on each device for the selected community.

Comparison by Device

Shows how your conversion rate, bounce rate, session depth, and page load time compare to the selected community for each device type.

Sessions by Browser (Community)

Shows the percent of sessions that occurred on each browser for the selected community.

Comparison by Browser

Shows how your conversion rate, bounce rate, session depth, and page load time compare to the selected community for each browser.

Sessions by Connection Type (Community)

Shows the percent of sessions that occurred for each connection speed for the selected community.

Comparison by Connection Type

Shows how your conversion rate, bounce rate, session depth, and page load time compare to the selected community for each connection speed.

Community Trends

Example

Option

Description

Page Load Time, Sessions, and Page Views

Shows how the page load time, number of sessions, and number of page views has changed over time for the selected community. The line represents page load time, with the graph legend on the left. The bars show sessions and page views, with the graph legend on the right.

Conversion Rate, Bounce Rate, and Session Depth

Shows how conversion rate, bounce rate, and session depth have changed over time for the selected community. The dots represent session depth with the legend on the right, and the lines show conversion rate and bounce rate, with the legends on the left.